Paper #569

Title:

Correspondence analysis and categorical conjoint measurement

Author:

Anna Torres

Date:

August 2001

Abstract:

We show the equivalence between the use of correspondence analysis (CA) of concadenated tables and the application of a particular version of conjoint analysis called categorical conjoint measurement (CCM). The connection is established using canonical correlation (CC). The second part introduces the interaction e¤ects in all three variants of the analysis and shows how to pass between the results of each analysis.

Keywords:

Correspondence analysis, conjoint analysis, canonical correlation, categorical data

JEL codes:

C19, C88

Area of Research:

Statistics, Econometrics and Quantitative Methods

Published in:

Michael Greenacre & Joerg Blasius. Chapman & Hall/CRC Press 2006
With the title:
Multiple Correspondence Analysis and Related Methods (chapter in book)

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