Paper #960
- Título:
- Spatial market expansion through mergers
- Autores:
- Verónica Durán-Carbó, Charles ReVelle y Daniel Serra
- Data:
- Marzo 2006
- Resumen:
- In this paper we present a model that studies firm mergers in a spatial setting. A new model is formulated that addresses the issue of finding the number of branches that have to be eliminated by a firm after merging with another one, in order to maximize profits. The model is then applied to an example of bank mergers in the city of Barcelona. Finally, a variant of the formulation that introduces competition is presented together with some conclusions.
- Palabras clave:
- Mergers, facility location, spatial competition
- Códigos JEL:
- C61, J80
- Área de investigación:
- Gestión de la Producción y de las Operaciones
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