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Paper #935

Título:
Regulation and opportunism: How much activism do we need?
Autores:
Aleix Calveras, Juan José Ganuza y Gerard Llobet
Data:
Septiembre 2005
Resumen:
This paper analyzes the current trend towards firms’ self-regulation as opposed to the formal regulation of a negative externality. Firms respond to increasing activism in the market(conscious consumers that take into account the external effects of their purchase) by providing more socially responsible goods. However, because regulation is the outcome of a political process, an increase in activism might imply an inefficiently higher externality level. This may happen when a majority of non-activist consumers collectively free-ride on conscious consumers. By determining a softer than optimal regulation, they benefit from the behavior of firms, yet they have access to cheaper (although less efficient) goods.
Palabras clave:
Activism, Corporate Social Responsability, Voting and Regulation
Códigos JEL:
D72, H42, L51, M14, Q52
Área de investigación:
Dirección de Empresa y Estudios de las Organizaciones / Economía de la Empresa y Organización Industrial / Microeconomía

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