Paper #637

Título:

Quality assurance mechanisms in agrifood: The case of the Spanish fresh meat sector

Autores:

Manuel González-Díaz, Marta Fernández-Barcala y Benito Arruñada

Data:

Septiembre 2001

Resumen:

The largest fresh meat brand names in Spain are analyzed here to study how quality is signaled in agribusiness and how the underlying quality -assurance organizations work. Results show, first, that organizational form varies according to the specialization of the brand name. Publicly-controlled brand names are grounded on market contracting with individual producers, providing stronger incentives. In contrast, private brands rely more on hierarchy, taking advantage of its superiority in solving specific coordination problems. Second, the seemingly redundant coexistence of several quality indicators for a given product is explained in efficiency terms. Multiple brands are shown to be complementary, given their specialization in guaranteeing different attributes of the product.

Palabras clave:

Quality assurance, co-branding, agriculture, vertical integration, contracts

Códigos JEL:

D23, L14, L22, Q13

Área de investigación:

Economía de la Empresa y Organización Industrial

Publicado en:

International Journal of Technology Management and International Journal of Agricultural Resources Governance and Ecology, 2(3-4), 2003, 361-382

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