Paper #1140

Título:

The customer valuations game as a basis for revenue management

Autor:

Kalyan Talluri

Data:

Diciembre 2008

Resumen:

I describe the customer valuations game, a simple intuitive game that can serve as a foundation for teaching revenue management. The game requires little or no preparation, props or software, takes around two hours (and hence can be finished in one session), and illustrates the formation of classical (airline and hotel) revenue management mechanisms such as advanced purchase discounts, booking limits and fixed multiple prices. I normally use the game as a base to introduce RM and to develop RM forecasting and optimization concepts off it. The game is particularly suited for non-technical audiences.

Palabras clave:

Revenue management, teaching, valuations

Códigos JEL:

C61, L93, L83, M11

Área de investigación:

Dirección de Empresa y Estudios de las Organizaciones

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