Paper #963

Title:

Are Americans' musical preferences more omnivores today?

Authors:

Jordi López-Sintas, Anna Torres and Konstantina Zerva

Date:

April 2006

Abstract:

Although we found a general trend favouring the omnivorousness thesis, as soon as we adjusted it to a set of structural factors and consumers’ tastes it was clear that this was caused by elitist inclusive omnivores who had increased the scope of their tastes. In general, younger cohorts were becoming less omnivorous, nevertheless, they were also becoming more educated and had greater to higher levels of inc ome, making the youth more omnivorous. As expected, upscale consumers set limits on their popular taste: musical genres, whose audiences had educational levels below the mean profile were less preferred by upscale respondents. In spite of this, as time passed, some popular brows gained social status.

Keywords:

Symbolic consumer research, musical tastes, omnivorousness, correspondence analysis of matched matrices

JEL codes:

M31, C14, Z11

Area of Research:

Management and Organization Studies / Statistics, Econometrics and Quantitative Methods

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